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Presentation
Peter White, Managing Director, Rethink Research
Summary
Mobile TV trials and their effect on the future mobile TV market
Presenting a global picture of which technologies are winning, which techniques and business models are being adopted where and providing a guideline of what might be right for a Mobile TV implementation. |
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09.00 |
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WELCOME & REGISTRATION |
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10.00 |
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Morning Session |
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Describing 80 trials of next generation mobile TV technologies in around 55 countries around the world:
- broadcast and multicast technologies that are predicted to take the lead in mobile services
- flat rate, 20 channel TV systems dedicated to handsets and other portable devices.
Describing 12 different technologies, not counting cellular streaming, and while many pundits hope that broadband wireless will become a reality, and that existing web sites such as YouTube and Joost will form the basis of mobile video, such a scenario is way off into the future.
- DVB-H, already favourite to take pole position globally
- MediaFLO in the US
- T-DMB in Korea and ISDB-T in Japan
- STiMi in China |
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12.30 |
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LUNCH |
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14.00 |
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Afternoon Session |
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Discussing variants of DAB, the satellite based DVB-SH and S-TMB, and the potential for a TDD multicast, MBMS and MCMCS multicasts from existing cellular base stations, and from as yet unknown WIMAX base stations as well as at least two candidates for ATSC simulcast services using vestigial sideband technology (VSB).
Building a map of the globe placing in the parts of the map with a color code of which technology it is likely to use first (many territories will use more than one technology – expect an average of three) and the likely dominant suppliers and operators within Mobile TV in that area of the globe.
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16.00 |
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END OF THE TUTORIAL |
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08.15 |
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WELCOME & REGISTRATION |
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Chairperson :
Peter White, Managing Director, Rethink Research |
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09.00 |
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Opening Talk by Florence Leborgne  |
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09.30 |
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Free-to-Air Mobile TV: Accelerating Consumer Adoption
- Success factors impacting mobile TV adoption
- Post-sale consumer survey data of free-to-air mobile TV users in Asia
- Implications for mobile TV adoption in other regions of the world
- Benefits to the operator of free-to-air mobile TV delivery
Gary Levy, Director of Product Management & Marketing, Telegent Systems, Inc. |
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10.00 |
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The Experience of Mobile TV roll-outs in Asia
- Business models in Asia
- Interoperability and standardization
- Interactive services, the new revenue stream for operators
- Mobile advertisement - more than just a hype in Mobile TV?
- Convergence between Mobile TV and IPTV
Stefan Schneiders, Mobile TV Business Development, Nokia Siemens Networks |
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10.30 |
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COFFEE BREAK |
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11.00 |
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Mobile TV 18 Month after the Launch: a Question Mark or a Star in the Service Portfolio
- Review of European Mobile TV services
- Business models and the value chain differences
- Critical Success Factors
Dr. Alexander Trommen, COO, MINICK Holding AG |
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11.30 |
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Return of Experience of Mobile TV Bouquet OneTV in France
OneTV is the first made-for-mobile TYV bouquet launched in Europe. 9 channels are already live on Orange and about 20 are planned in the road map by the end of 2007. OneTV should be available also this year on SFR, Bouygues and on some MVNOs.
Vincent Roger, CEO, Mobibase |
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12.00 |
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Nagra Mobile TV Trials and Deployments
Describing case studies based on worldwide Mobile TV deployments 3G and DVB-H broadcast Mobile TV markets,
2 complementary winning approaches Main benefits for the whole ecosystem.
Nicolas Chevalier, Head of Product Marketing Mobile TV, Nagravision |
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12.30 |
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LUNCH |
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14.00 |
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Mobile DVB-H Pilot Network in Kiev
Discussing challenges that broadcast network operators, mobile network operators and service providers face on the initial stages of introduction of new services. It appears that most of the challenges are not technical but legislative ones.
Ivan Omelyanyuk, President, JSC Ukrainian Digital TV Network |
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14.30 |
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First Results of DVB-SH Mobile TV Trials Worldwide
Focusqing on the results of the DVB-SH demonstations and trials in the past 12 months as part of the 'Unlimited Mobile TV' solution, and setting the landscape for forthcoming DVB-SH deployments such as the Mobile Interactive Media (MIM) services to be launched by ICO in the United States in 2008.
Jean-François Ereau, Strategic Marketing Director, Alcatel-Lucent Mobile Broadcast |
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15.00 |
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How Will Mobile TV Advertising Impact the Development of the Mobile Video Market?
- Landscape for mobile TV: technologies, numbers
- 3G and broadcast/DVB-H: complement or compete?
- Mobile TV is not TV on Mobile: how interactivity changes the game
- Advertising on Mobile TV: formats, business models, opportunities
Pierre-Emmanuel Struyven, COO, Streamezzo |
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15.30 |
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Advertising versus Subscription
Advertisers are yet to be convinced by the opportunities of mobile media. Explaining the challenges and opportunities for mobile advertising - How to create a long term solution to the mobile advertising business model by striking a balance between premium and ad-supported content.
Damian Mulcock, CEO, Mobix Interactive |
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16.00 |
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Making Over Traditional Advertising
Sharing some of the key factors that operators and advertisers need to consider to make addressable advertising in Mobile TV a success. Addressing the impact of deploying addressable advertising including the technology needed and the specifics of advertising on a mobile platform.
Filip Gluszak, Vice President Marketing, UDcast |
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16.30 |
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COFFEE BREAK |
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17.00 |
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Standardization
Trials review
Advertising strategies
Which content
QoS and Security
Moderator :
Peter White, Managing Director, Rethink Research
Participants
Filip Gluszak, Vice President Marketing, UDcast
Vincent Roger, CEO, Mobibase
Dr. Alexander Trommen, COO, MINICK Holding AG
Kelly Wang, Marketing Manager, Future Waves
Yann Courqueux, Director of Business Development, Thomson |
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18.00 |
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END OF CONFERENCE DAY ONE |
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08.15 |
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WELCOME & COFFEE |
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Chairperson : |
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Filip Gluszak, VP Marketing, UDcast |
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09.00 |
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Mobile TV: From Reality to Profitability
Looking at the first mobile TV deployments and discussing the key success factors in terms of network deployment, content security, and business models.
Yann Courqueux, Director of Business Development, Thomson |
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09.30 |
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Design and Market Trends of Digital Broadcasting Receivers
Focusing on portable digital broadcasting receiver technology with highlight of current receiver market status. The IC design challenges and trends, the technical comparison of mainstream standards and the solutions updates are addressed.
Kelly Wang, Marketing Manager, Future Waves Pte Ltd |
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10.00 |
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Mitnehm.TV – Personalized, Robust Mobile TV in Converging Networks
Mitnehm.TV (Take-Away TV) is a new approach to Mobile TV that has been developed at TZI in order to investigate possibilities for robust, personal video streaming in challenging environments, e.g., in high mobility scenarios with intermittent connectivity and varying network characteristics.
Dr.-Ing. Dirk Kutscher, Center for Computing Technologies (TZI), University of Bremen |
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10.30 |
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COFFEE BREAK |
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11.00 |
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Primary Distribution of Mobile TV Content over Satellite
Discussing some basic design considerations and giving an example of how a country-wide network can be realized, using a limited number of Single Frequency Networks (SFN’s). Optimized modulation schemes, such as DVB-S2, can be used to maximize the number of mobile-TV channels within one satellite transponder.
Joost Verbrugge, Director Business Development Next Generation TV, Newtec Cy |
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11.30 |
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The Next Step in Consumer Generated Content
An example of the perfect consumer generated content messages is one that contains audio and video in concert with automatic tagging of time and location information. Other logical extensions in the mobile gaming or electronic data worlds also have clear hooks to their specific target segments.
Adam Guy, Managing Director, Compete, Inc. |
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12.00 |
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Local and Ultra Local Content in Broadcast MobileTV
Focusing on Broadcast Mobile TV local content management and detailing ultra-local content delivery issues.
Local services management and delivery can be done using centralized or distributed architectures. Depending on the broadcast network's characteristics (distribution network, SFN / MFN, etc.) each architecture has specific benefits and limitations.
Richard Lhermitte, VP Systems & Partnerships, Enensys Technologies |
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12.30 |
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LUNCH |
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14.00 |
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How to Maximize Billing Efforts with Bundled Content and Services
Illustrating how to effectively bundle and promote services to upsell and cross-sell content and maximize profitability.Bundles and promotions allow for “free” usage and content for some of this, while charging for other aspects–and driving even greater community usage, which means greater customer “stickiness.”
Joe Hogan, CTO, founder and board member of Openet |
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14.30 |
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Benefits of integrating Mobile TV and VoD
- Market size of both services
- Usage patterns
- Successful integration projects
Dr. Alexander Trommen, COO, MINICK Holding AG |
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15.00 |
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Revenue Assurance in Converging Networks
Talking about how communications operators can achieve a fine level of control that provides the essential foundation for the effective management and delivery of triple-play and value-added services on a large scale.
Stéphane Mahmoudi, Visionael Corporation |
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15.30 |
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COFFEE BREAK |
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16.00 |
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The Mobile Electronic Service Guide
Focusing on the key characteristics of an emerging application known as the Mobile Electronic Service Guide, and showing how the appropriate infrastructure can enhance not only mobile TV services but the entire data services offering.
Doug Dominiak, Director, Product Management, Roundbox |
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16.30 |
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Streaming Mobile Video: Managing Video Quality
Quality of viewing experience (QoE) is a critical factor driving mobile video adoption, yet few companies understand how to even measure this standard, much less manage it. Describing the multiple factors impacting video quality and how to best manage content and delivery to ensure an enjoyable viewing experience every time.
Babak Jafarian, Co-founder, Ortiva Wireless |
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17.00 |
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Service Adoption Management (SAM): The Barriers to Consumption of Mobile TV
The largest obstacle to mass adoption of Mobile TV is the amount of barriers mobile operators need to consider when launching services which are not necessarily just technical issues. Barriers such as user experience, an interesting and rich portfolio, usability, navigation, portal structure, promotion and advertising of services as well as training need to be understood before a subscriber will become addicted to a service.
Oren Glanz, CEO, Olista |
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17.30 |
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END OF CONFERENCE DAY TWO |
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08.15 |
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WELCOME AND COFFEE |
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Chairperson
Thomas Husson, Senior Analyst, European Mobile, JupiteRresearch |
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09.00 |
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Description of the Technological Solution for the Deployment of DVB-H Netwroks
The DVB-H Ecosystem: Top Technology in a top market
- Broadcasting Networks
- Head-Ends
- Terminals: chip & SW
- CAPEX & OPEX in Mobile TV Networks
Diego García de Paredes Sempere, Sales Manager, SIDSA |
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09.30 |
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The Chinese Mobile TV System (S-TIMI / CMMB)
- Principles of the S-TIMI (CMMB) mobile TV system
- The ecosystem around CMMB
- Expected deployment and coverage, and applications
Alon Ironi, CEO and Co-Founder, Siano Mobile Silicon |
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10.00 |
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MediaFLO: The Mobile Broadcast Media Opportunity
Discussing trials conducted in Europe by BSkyB, Asian trials in Taiwan with TTV and CNS and in Hong Kong with PCCW, the planning companies established in Japan by KDDI and Softbank in conjunction with MediaFLO and the active US Verizon service and impending launch with AT&T Cingular in late 2007.
Pierre Marchal, Regional Director for Business Development in Europe for MediaFLO Technologies |
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10.30 |
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COFFEE BREAK |
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11.00 |
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Rich Media Standards: Which One to Choose?
Today, there are several technologies available to stream rich media to mobile handsets. Just like what happened with video streaming over the Internet in the 90s, we can expect a consolidation of the market around one or two proprietary solutions from dominant software publishers, and one standard supported by the rest of the industry.
Alain Blancquart, CEO of Streamezzo |
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11.30 |
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Delivering MobileTV over 3G with MBMS
Delivering an overview of the benefits of the TDtv solution compared with broadcast alternatives
Providing an overview of how TDtv allows 3G operators to build a profitable business model for mobile TV Demonstrating how TDtv delivers a scalable platform for multimedia and advertising services
Keith Dewar, VP EMEA Marketing,Network Products Division, NextWave Wireless |
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12.00 |
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Benefits of a Multiple ESG Standards Approach
The emergence of new service layer standards OMA BCAST and DVB-IPDC v2 raise interoperability issues with existing deployments. A standard-agnostic approach based on a single platform can secure deployed Mobile TV services, while ensuring smooth migration to more advanced services, reduce cost and bandwidth usage, and address both markets of connected and non-connected devices.
Nicolas Tondre, EXPWAY |
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12.30 |
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LUNCH |
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14.00 |
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Market Impact of Diversity Implementation on Mobile and Portable TV Receivers
Describing the advantages of the Diversity mode for DVB-T, DVB-H and DVB-SH standards. The Diversity mode, with its dual antenna, enables these standards to emit optimal quality reception inside the home or in highly mobile environment such as in vehicles and at speeds of up to 130km/hr.
Gerard Pousset, Technology Marketing Director, DIBcom |
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14.30 |
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The Possiblities of Flexible Multi-standard Mobile TV Demodulation Platforms
Investigating the architecture of a highly flexible multi-standard mobile TV demodulation platform and demonstrate at a system design level why integration of baseband technology into Applications Processors is the most optimum solution for mobile TV.
Simon Hambly, Business Development Director, Imagination Technologies |
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15.00 |
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COFFEE BREAK |
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15.30 |
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Solving the Power Consumption Challenge in Mobile TV Solutions
Power efficiency is one of the biggest requirements in next-generation mobile TV system design and is a particularly challenging goal. Power efficiency is a function both of the mobile TV specification and the underlying silicon architecture and associated process technology.
Mohy Abdelgany, CEO and Director, Newport Media Inc. |
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16.00 |
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Measuring Quality of Service (QoS) and Quality of Experience (QoE)
Examining the established need to perform QoE measurements along with
traditional QoS measurements in TV to mobile deployments. Discussing best practices for implementing QoE successfully, which is vital for maximizing IP video quality of service and revenues.
Stefan Winkler, Principal Technologist, QoE Assurance Division, Symmetricom, Inc. |
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16.30 |
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END OF THE CONFERENCE |
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